Inside the strategy that grew Cristiano Ronaldo's YouTube account to 1M subscribers in 90 minutes
Briefly

"Ronaldo is the biggest star in the world in my opinion. He is the most known person on the only planet that we know [that] there's life. So he's the most known person in the universe. YouTube understands that."
"Athletes are the new creators. Athletes who aren't active on social are basically leaving money on the table," Jas Dhami, vp of sport at We Are Social, told Digiday.
Read at Digiday
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