* By Julian Cannon
This year, the NBA is stepping up its outdoor advertising spend in anticipation of the upcoming NBA Finals, which will begin on June 1.As part of its marketing strategy around the Finals, the league is holding a red carpet event and leveraging social media activations in an effort boost brand awareness and build fans' anticipation before the games start.
This year, the NBA is stepping up its outdoor advertising spend in anticipation of the upcoming NBA Finals, which will begin on June 1.As part of its marketing strategy around the Finals, the league is holding a red carpet event and leveraging social media activations in an effort boost brand awareness and build fans' anticipation before the games start.
[
add
]
[
|
|
...
]