Inside the infamous and unhinged RSPB 'Bird of the Week'

The RSPB’s 'Bird of the Week' campaign effectively transformed the charity's engagement with younger audiences by leveraging TikTok's potential to raise awareness and enthusiasm for nature.

Through this campaign, the RSPB aimed not just to revitalize its image but to attract a younger demographic. It shows how modern digital marketing strategies can change perceptions.

Read at The Drum