Inside Taco Bell's new strategy for global cultural domination, one Taco Tuesday at a time
Briefly

One of the earliest references to Taco Tuesday dates back to a 1933 ad in El Paso, Texas, offering three Mexican tacos for 15 cents.
The move by Taco Bell to fight for the term 'Taco Tuesday' through a legal battle saw success, with Taco John's and Gregory's eventually giving up their trademarks.
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