"The Kith Open Earbuds sold out within minutes and Bose chief marketing officer Jim Mollica declared the fashion week stunt 'a big statement that this is the combining of two worlds of fashion and music.'"
"When I talk about these partnerships externally and internally, it's about that cultural connection and how we bring our brand ethos ... We found somebody who was just so passionate about music and so passionate about the intersection of culture and music."
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