Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
Briefly

Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators.
Content creators are individuals who craft media to entertain or educate viewers. Influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.
Read at Hubspot
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