'Influencers are not cutting it': Overheard at the Modern Retail Commerce Summit

"We're kind of struggling on which channels to put budget into."

"Our CAC, from what I know, is about 50% lower than our competitors. But we still operate on the four-month break even."

"It was very slow at the beginning, but right now it makes up 50% of our dot-com sales."

"On TikTok, you have to play the game more than other platforms. You need to scratch their back before they scratch yours."

Read at Modern Retail