"Previously, influencer involvement might have organically emerged in ongoing discussions. Nowadays, we're seeing brands come to us more frequently with well-defined briefs or specific suggestions right from the outset," said Lindsey Bott, senior content manager at Ruckus Marketing.
"There's a growing interest in creators who prioritize crafting genuine, narrative-based content that closely aligns with a brand's values and campaign themes. This shift underscores how brands are distinguishing between utilizing audience influence and cultivating content that profoundly connects with their intended audience," said Lindsey Bott.
"During the pandemic, many brands didn't have access to their in-house creative teams, or they had to cut budgets for agencies, and as a result, many started experimenting with creators as a means to fulfill their content needs," said Lindsey Gamble, associate director of influencer innovation at Mavrck.
[
add
]
[
|
|
...
]