"Made By Us is being billed as a "social-first creative and cultural marketing studio that helps brands and traditional talent operate like creators." Former Tastemade and Freeform creative chief Nic Satnich has been named President, reporting to Leanne Perice, the founder and CEO of Made By All, which is a digital influencer management and entertainment group. Made By Us will launch with a client roster including Keurig Dr Pepper, Unreal Snacks, and OWM, a platform enabling creators and businesses to structure equity deals."
"With Made By All, we've helped creators become household names by navigating the digital ecosystem with real cultural fluency. With Made By Us, we're giving brands that same playbook, empowering them to operate like creators, build influence, and grow community. We're thrilled to have Nic Stanich, a proven leader who blends social virality with cinematic craft, leading the division."
Made By Us positions itself as a social-first creative and cultural marketing studio that helps brands and traditional talent operate like creators. Nic Stanich joins as President, reporting to Leanne Perice. The studio's initial clients include Keurig Dr Pepper, Unreal Snacks, and OWM, which enables creators and businesses to structure equity deals. Made By All's creative network will develop content and campaigns for these clients. Examples include Anna Kendrick starring in a Keurig campaign and Hannah Stocking landing equity through an OWM campaign. Stanich has overseen global branded production and led TikTok and YouTube strategies for Gen Z audiences.
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