Malynda Hale remarked that attending the DNC is confusing, emphasizing that influencers like her are critical for connecting with young voters who avoid traditional media.
Hale noted that influencers are seen as a direct channel to younger demographics, highlighting the shift in how political messages are consumed by these groups.
She mentioned that her social media presence grew during the pandemic, focusing more on social justice issues, making her a relatable voice for younger audiences.
Hale’s experience at the DNC exemplifies how campaigns are adapting by leveraging social media influencers to engage those who are typically disengaged from politics.
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