In Indonesia, Eid al-Fitr signifies a peak shopping season with a focus on makeup and skincare, showcasing a 20% increase in sales compared to the period prior to the festival.
Exanti represents many consumers who opt for more natural and glossy looks during Eid al-Fitr celebrations, reflecting a desire for fresh and clean appearances for family gatherings.
The rise in cosmetics sales before Eid is driven by the tradition of taking family photos and the festive spirit, leading to an increase in consumer spending on beauty products.
The sales boom extends beyond Indonesia, with the rest of Southeast Asia also witnessing a 47% rise in retail sales during the initial two weeks of Ramadan, showing a regional shopping trend during the festive season.
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