In-housing, billing arrangements, and consultancy: How are agencies pivoting in 2024?
Briefly

How do we evolve while still staying true to ourselves? - Emil Bielski, former UK managing director of Croud.
In-housing is a significant change, shifting agency roles. Kepler is transitioning clients from a media spend model to an FTE model to provide specialized resources - James Coulson, managing partner at Kepler.
Expanding strategy services is essential due to client demands. Mas has seen significant growth in strategy to meet marketplace needs - Rob Blasko, senior vice president of creative, strategy, and brand at Mas.
Read at The Drum
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