The Drum1 week agoMarketingIn-housing, billing arrangements, and consultancy: How are agencies pivoting in 2024?Agencies need to adapt to evolving industry trends by reevaluating business models and expanding services to meet client demands. [ more ]
Defector4 months agoDigital lifeThe Cult Of The New Is Why Everything Feels So Old | DefectorClients often dictate the features that ad agencies highlight in their ads, regardless of agency recommendations. Shiny objects and flashy features in car ads are meant to attract customers, even if they are not practical or commonly used. [ more ]