Public relations (PR) is pivotal for businesses to connect with clients and cultivate brand loyalty. While in-house teams are often preferred for direct involvement, the integration of external PR agencies is increasingly recognized for enhancing effectiveness. Trends show that over 50% of companies in the Russian IT sector are shifting towards collaborative strategies that combine internal and external PR efforts. This dual approach acknowledges the comprehensive environment needed to elevate PR effectiveness and ensure business survival in a competitive landscape.
"If you need to sell your product, do you hire a traveling salesman... Of course not. You hire a team of salespeople... The same applies to PR."
"More than 50% of companies want to strengthen their marketing units by involving PR agencies. This indicates that the sector understands that they can't survive without PR reinforcements."
#public-relations #business-communication #marketing-strategies #in-house-vs-agency #it-industry-trends
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