The company's new Creative Optimiser enables marketers to significantly reduce the environmental impact of their digital ads by reducing the weight of video creatives across various ad platforms, helping to slash emissions generated by online video campaigns without affecting brand metrics.
IMPACT+ launched the Creative Optimiser to enable marketers to reduce the carbon footprint of their digital campaigns on a large scale without compromising brand metrics and campaign performance, with potential reductions of up to 40% for each asset.
Digital ads are a major source of global GHG emissions, overtaking the aviation industry and nearing the automotive sector. The energy consumed by digital advertising significantly contributes to emissions, equating a standard ad campaign to the CO2e from a flight from Paris to Los Angeles.
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