Retailers must constantly adapt to shifting consumer trends, demographics, and technological advancements. Walmart recognized this necessity to connect with younger generations to ensure its future.
To engage with younger consumers, Walmart is exploring immersive commerce, combining VR with 3D visuals and gamification, providing an immersive shopping experience.
Walmart's initial venture into virtual worlds was Walmart Land on Roblox, selected for its Gen Z user base. However, the community's reaction was lukewarm, indicating challenges ahead.
Walmart has prioritized learning and experimentation in its immersive commerce experiences across VR platforms, emphasizing the importance of community input and innovative analytics.
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