Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games
Briefly

from www.theguardian.com1 month ago
Ilona Maher utilizes social media to increase exposure for women's rugby, illustrating its challenges and aspirations for sustainability within the sports industry.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/jul/29/ilona-maher-how-a-us-rugby-sevens-player-became-one-of-the-biggest-stars-of-the-games
Social media serves as an essential tool for female athletes like Maher to create personal brands and secure partnerships, helping overcome the financial disparities present in lesser-known sports.
www.theguardian.comhttps://www.theguardian.com/sport/article/2024/jul/29/ilona-maher-how-a-us-rugby-sevens-player-became-one-of-the-biggest-stars-of-the-games
Read at www.theguardian.com
#ilona-maher #olympic-womens-rugby-sevens #social-media #brand-building #female-athletes
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