Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games
Briefly

Ilona Maher utilizes social media to increase exposure for women's rugby, illustrating its challenges and aspirations for sustainability within the sports industry.
Social media serves as an essential tool for female athletes like Maher to create personal brands and secure partnerships, helping overcome the financial disparities present in lesser-known sports.
Read at www.theguardian.com
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