Howard Luks, VP of audience at PubMatic, said: "At PubMatic, we are dedicated to pioneering advancements in addressability solutions and enhancing consumer experiences while safeguarding privacy. Our partnership with Illuma empowers us to deliver highly relevant and impactful advertising during the crucial holiday season. We are thrilled to integrate this cutting-edge technology into the PubMatic platform, ensuring advertisers can connect meaningfully with their audiences."
Ryan McBride, chief strategy officer at Illuma, said: "As the industry continues to migrate towards more innovative data strategies, PubMatic and Illuma are at the forefront of delivering privacy-centric solutions that enhance advertiser effectiveness and consumer experience. Our collaboration will redefine how brands reach their audiences this holiday season, maximizing both engagement and performance."
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