The vast majority of businesses in the digital advertising industry have started their journey towards CO2e reduction at 70%.
The adoption of solutions and development of tools (90%) to reduce greenhouse gas (GHG) emissions [...] and the need for consistent standards for GHG estimation (89%) are crucial to driving progress within the industry.
#iab-europe #sustainability #digital-advertising #co2e-reduction #greenhouse-gas-emissions #estimation-standards
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