Rory Sutherland, a 58-year-old advertising executive, has become a viral TikTok sensation by sharing marketing insights with a new generation, garnering millions of views.
Sutherland highlights how marketing manipulates consumer behavior, noting that the structure of a restaurant's wine list deliberately nudges customers toward higher-priced options.
Despite the generational gap in audiences, Sutherland's old-school marketing tricks resonate widely, proving valuable insights can transcend age and time.
Reactions from his daughters showcase a mix of amusement and confusion regarding his unexpected fame, reflecting the paradox of social media celebrity.
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