Social media is becoming the face and personality of small businesses. By promoting themselves online, their brick-and-mortar businesses take off outside of their typical locale.
In TikTok's 2024 Economic Impact Report, it was found that it drove $15 billion in revenue for U.S. small businesses in 2023.
O'Brien turned her Instagram page into a cheeky hide-and-seek game for viewers. I'd post on Instagram, and people would be like, 'Oh, where can I find her next?'
Businesses reported an 88% increase in sales after promoting themselves on TikTok, showcasing the platform's effectiveness in driving consumer engagement and revenue.
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