For many, posting online has become more than just a hobby and turned into a full-time job. Among them is local lifestyle content creator Sydney Bernhardt, who credits the app for allowing her to pivot her career path and quit her corporate job.
In Charlotte, specifically, I think it can really impact the small businesses here who rely on social media to get people in their doors. There's going to be a huge shift in the influencer industry and the small business industry.
Take Annabelle Johnson, owner of Charlotte-based online boutique Homewurk, who said she owes 99% of her business' success to the app merged with Musical.ly nearly 10 years ago. We will never be the same after this app as we were before this app.
Before I was on this app, I genuinely feel like my business was surviving ... It was just like your typical small business run out of a spare bedroom, kind of like a side hustle hobby.
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