'I hate advertising in games': Q&A with Epic Games' Tim Sweeney and Saxx Persson on the future of Fortnite, Unreal Engine
Briefly

Marketers be warned.Don't mention in-game advertising to Epic Games boss Tim Sweeney.He does not care for it, and has no plans to move into the ads business.To him, the idea of an in-game billboard for a fizzy drink brand is antiquated - it intrudes on the gaming experience rather than adds to it.He would rather marketers show up in his games in ways that enrich those experiences.
Read at Digiday
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