Marketers be warned.Don't mention in-game advertising to Epic Games boss Tim Sweeney.He does not care for it, and has no plans to move into the ads business.To him, the idea of an in-game billboard for a fizzy drink brand is antiquated - it intrudes on the gaming experience rather than adds to it.He would rather marketers show up in his games in ways that enrich those experiences.
#people #opportunity #advertising #experiences #regulations #technically #developments #partnerships #important-part #rocket-league
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