Will Waldron asserts that brands must make their expertise relatable to journalists, creating diverse PR opportunities through creative campaigns, reports, and partnerships.
To maximize digital PR potential, it's essential to explore various niches within your brand. For instance, food and drink categories can connect to multiple publications, enhancing outreach.
Building partnerships with collaborators and ambassadors can unlock significant link-building avenues, as these connections often have valuable content to share that can aid in link reclamation.
Avoiding narrow focus in content offerings allows brands to tap into different ideation possibilities, leading to targeted outreach in relevant sectors and improved media engagement.
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