Zara's statement, posted on Tuesday morning (December 12), says that the campaign was conceived and photographed before the conflict started. 'Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created,' the statement reads.
Giselle Elsom, who is client services director at Truffle Social, accepts that Zara couldn't have predicted the conflict on the planned release date. However, she says: 'It should then be asked if it was appropriate to release this campaign in the current context.'
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