"There were humorous things, heartfelt things, short form and long form video - all kinds of content. But there was just this beautiful essay about this person's grandmother being a bartender, and it was like, 'OK, this is what our brand is all about.'"
"Four Walls now has a bank of user-generated materials that Purdum plans to use for additional marketing campaigns and activations in the future. The brand spent less than $50,000 to get its hands on that content."
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