Vatika aimed to amplify women's voices with the #RootForMe campaign, transitioning from a South Asian brand to appeal to multi-ethnic women consumers, addressing workplace challenges and intersectionality issues.
The brand collaborated with stand-up artists like Shazia Mirza and Sikisa for a powerful portrayal of women's rights through wit, humor, and shared experiences, promoting meaningful discussions on International Women's Day.
#brand-transition #international-womens-day #influencer-marketing #workplace-challenges #intersectionality
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