"People have coined this the influencer election, and I think it's the first of many influencer elections to come," said CJ Pearson, highlighting the pivotal role of influencers in the process.
"I want to thank the Nelk Boys, Adin Ross, Theo Von, Bussin' With The Boys and last but not least, the mighty and powerful Joe Rogan," White stated, showcasing the influence of popular figures.
The content creator industry, meanwhile, is ascendent. The influencer economy is set to surpass half a trillion dollars by 2027, according to a recent Goldman Sachs report.
For the past two decades, the media landscape has been transforming. By nearly every metric, legacy media is in decline, while the influencer economy is thriving.
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