A Google Ads campaign is a structure for advertising in search results, YouTube videos, and more within the Google Ads platform. Google Ads campaigns work through a selection of settings including ad groups, budget, and technical configurations.
Google ads are self-serve, allowing advertisers to set up and cancel campaigns at any time. There is no predetermined minimum or maximum spend; advertisers can start with as little as $1 per day.
Types of Google Ads campaigns include Search, Display, Video, Shopping, and Demand Gen, each with specific formats and placements like Google search results, YouTube, and social properties.
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