Shaun Merritt emphasizes the importance of grassroots marketing, stating, "It started out just rolling up to friends or family who needed things moved. Then expanded to showing up at job sites." This approach highlights how personal interactions can build trust and grow a customer base without traditional marketing spending.
Stefanie Ricchio talks about her focus on thought leadership: "I recognized that what I really loved was being able to take 25 years of experience and guide and help... The last couple of years has really been about honing in on that expertise and building content, and now working towards building an app." This showcases how sharing expertise can lead to business growth.
Merritt leverages social media effectively, sharing, "Facebook proved to be a powerful tool for engaging with his blue-collar audience." His strategy underlines the potential of low-cost platforms for reaching target demographics without heavy financial investment.
#grassroots-marketing #entrepreneurship #cost-effective-strategies #social-media #thought-leadership
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