As 2025 approaches, marketing agencies must prioritize accessibility and inclusive design as mandated by new legislation across Europe. Jonathan Hassell, CEO of Hassell Inclusion, emphasizes the necessity to understand how legal requirements impact client projects, particularly for sectors like e-commerce and banking, which are directly affected by the European Accessibility Act. However, simply adhering to laws is not enough; making accessibility a fundamental aspect of marketing strategy can enhance customer attraction. Agencies need to maintain accessibility beyond initial website creation, ensuring all marketing content remains accessible over time to improve the user experience and drive business success.
As we step into 2025, accessibility and inclusive design are non-negotiable in all aspects of marketing.
Blindly following new laws rarely helps accessibility become a tick box exercise, rather than a strategic driver for growth.
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