Authenticity is an important factor in determining which brands to support for 88% of consumers...another 46% saying they would willingly pay more for a brand they trust.
Trust, in particular, is the foundation of all relationships, including those between consumers and brands. It helps establish a connection, and that connection can build loyalty.
Trustworthy businesses stay in their lane. They understand who they are and come to market with a distinct brand commitment.
[
add
]
[
|
|
...
]