How to know if you need an influencer or a creator - PR Daily
Briefly

A creator is relatable by nature... These are the people that add oomph and zest and vivaciousness and social commentary.
An influencer, at their core, is aspirational... Someone that is intriguing that someone is trying to replicate or emulate in their own life.
For a creator, you are hiring them for their personality content... For an influencer, you are selling to their core audience and monetizing their lifestyle as it is attached to your brand.
Read at PR Daily
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