How to grow your brand in Hong Kong and beyond
Briefly

Businesses expect marketing to drive brand performance with brand marketing contributing close to 30% of total business value. Yet, challenges persist in building a strong brand for commercial success.
Insights highlighted by Ashokan and Pank discussed creating meaningful differences, driving conversations, influencing future demand, and the evolving luxury behavior towards 'Quiet Luxury' in Asia.
Read at South China Morning Post
[
|
]