Lucky for me, I run my own PR firm, so the services I offer are becoming more essential than optional in an industry that hit the $20 billion mark in 2023 and is seeing year-over-year steady and sustainable growth.
When it comes to your public relations efforts, success is defined, at the core, as conversion; that is, seeing the products of your PR budget translate into tangible, measurable results in such terms as increased traffic, increased press mentions and increased sales.
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