Social listening is a valuable strategy that can be utilized by businesses of all sizes without the need for a large budget. It involves monitoring social media channels to track brand mentions, keywords, and industry trends, which helps in understanding audiences, identifying opportunities, managing brand reputation, and creating impactful content. Small- to midsize businesses can effectively start social listening using free native platform tools, setting up notifications, manually tracking relevant hashtags and keywords, and even creating a simple listening dashboard with basic logging techniques.
Social listening can feel like a buzzword reserved for big-name brands with even bigger budgets. But the truth is you don't need to break the bank to reap the rewards.
Social listening monitors social media channels to track mentions, keywords, and trends related to your brand, industry, or competitors. It helps you understand your audience better and identify trends.
The best part? You don't need an expensive enterprise tool to get started. Some of the best tools are the ones you already have.
Use native platform tools like Twitter's Advanced Search and Instagram Insights to track mentions, hashtags, and audience engagement metrics in a cost-effective manner.
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