"For basketball fans, a new year means one thing: March Madness is right around the corner. This jam-packed month has historically been a goldmine for brand marketers. The three full weeks of the tournament, not including the lead up, is an opportunity to capitalize on a pool of highly engaged consumers - whether they are the lucky fans watching in-person, tuning in at restaurants and bars, or catching the highlights from their phones or couch."
"Now we all know participating in the "madness" usually comes with a hefty price tag. But consider this - rather than only opting for pricey TV ad spots during games, which ran for a few hundred thousand to $2m in 2023, it's worth considering out-of-home (OOH) media, specifically digital out-of-home (DOOH) , as an opportunity to elevate how you approach your March Madness game. Here's a brief look at why and how you can leverage the channel to create meaningful moments."
March Madness provides a concentrated, highly engaged audience across three full weeks and surrounding lead-up activity, offering marketers chances to reach fans in venues, public spaces, and personal devices. Television ad spots during games can be prohibitively expensive, so digital out-of-home (DOOH) offers a cost-effective alternative with repeated exposure where people live, work, and play. DOOH enables smart creative and personalized messaging that resonates emotionally and amplifies brand storytelling. The channel functions as both a high-reach broadcast medium and an integrated part of the physical environment, supporting memorable, context-driven activations that engage core fans and attract new customers.
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