As an entrepreneurial lawyer, it's vital to consider how consumers and referral sources view your online profile, influencing their perception of your practice.
Melissa discussed moving into a management role, which allowed for a strategic rebranding of her firm, reflecting a thoughtful evolution in her approach to law practice.
Emphasizing social media, especially platforms like TikTok, Melissa explained how her firm markets effectively, showcasing creativity while adhering to ethical guidelines for lawyers.
Community marketing efforts have been key for her firm, supplementing online efforts and strengthening connection with the local audience, crucial for small law firms.
#legal-marketing #web-presence #social-media-strategy #community-engagement #entrepreneurship-in-law
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