Your ideal customers are going to have these questions, as 'people like me' often refers to an identity consumers hold.
It's up to you to ensure your brand sends the right signals with your content - to communicate 'You Belong Here,' to all the people you want to serve.
My pro tip is to focus your efforts on delivering experiences that make it easy for your ideal customers to feel like three key statements are true for your brand: 'This brand sees me and my identity,' 'People like me have achieved success here,' 'The customer experience for people like me has been considered.'
No one wants to feel invisible but, unfortunately, people from marginalized communities often feel ignored by brands who focus all their attention on those who are part of the 'mainstream.'
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