Customer orientation embeds customer-centric thinking into all facets of an organization, prioritizing the needs of customers in product development, marketing, sales, and customer service.
Happy customers lead to repeat business, organic customer acquisition through word of mouth, standing out in saturated markets, and innovative curation of products based on customer feedback.
Customer-oriented companies must possess essential skills like empathy, actively listening to customers, understanding their needs, and striving to offer meaningful solutions.
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