73% of consumers across 14 markets in Europe, Asia, and the Middle East desire to lead more sustainable lives.
70% of respondents were willing to pay more for sustainably produced goods "to some or a great extent."
Use every chance to highlight the sustainable qualities of the products you produce, advertise or sell.
Forge collaborations with sustainable suppliers. Suppliers perceived as an extension of your brand, crucial to partner with vendors sharing environmental values.
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