"Having the resilience to withstand fluctuating market conditions is a matter for the economy as a whole. We may not be in an official recession, but consumer sentiment matters."
"If a hot dog shop is selling smoothies - and the smoothies aren't selling - the owner is better off focusing on expanding their hot dog offerings."
"Solopreneurs and small businesses often persist with a product or service that isn't selling out of a misplaced loyalty to an original vision."
"The beauty of being small is being nimble enough to more easily adjust according to demand, trends and seasonal variations. Here's where data is your friend."
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