Real estate
fromwww.housingwire.com
1 day agoAshton Woods puts pace over margin in a choppy housing market
Ashton Woods prioritizes strong sales pace over profit margins amid challenging homebuilding conditions.
K. Hovnanian, remaining committed to a pace-over-price philosophy, relied on heightened incentives to clear inventory, pushing homebuilding gross profit margins to 13.4%, 490 basis points lower than a year earlier. The comparison is difficult, mainly because we've offered even greater incentives this year to maintain sales pace, which has driven much of the year-over-year decline in profit.
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