Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges, acting as the core of a comprehensive marketing strategy.
Creating a successful martech strategy requires a clear understanding of the market and the ability to adapt, ensuring it bridges business objectives with customer engagement.
Each organization has unique go-to-market functions, and it's crucial to understand their specific objectives in order to align martech efforts effectively.
A one-size-fits-all approach to martech does not work; different industries have distinct challenges and opportunities that must be recognized.
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