Clayton Christensen highlights that nearly 30,000 products launch each year, yet 95% fail, underscoring the crucial role of strategic planning in product launches.
A successful product launch not only positions the product effectively but also boosts brand recognition, drives initial sales, and facilitates long-term growth and loyalty.
The flop of Google Glass exemplifies how a poorly executed launch, despite high anticipation, can lead to significant financial loss and brand damage.
Cradlewise's success illustrates the importance of aligning product development with market needs, as its AI-enabled crib addressed a clear pain point for parents.
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