The ongoing uncertainty surrounding TikTok has left creators, particularly surf influencers, in a precarious situation as they rely heavily on the app for income and exposure. Following a temporary takedown in the U.S. due to legal issues, many creators are facing financial uncertainty. For instance, CJ Kirwan, who has thrived on the platform since 2019, has expressed concern for his livelihood, emphasizing that while he could monetize other platforms, TikTok is crucial for his brand partnerships. As a result, influencers are actively encouraging their followers to transition to other social media outlets for security.
"TikTok is very important for my career and livelihood... almost all of my brand deals rely on my following."
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