In-person events are experiencing a resurgence, moving away from traditional marketing strategies to embrace innovation and integrated approaches. With a significant increase in attendance expected, the modern in-person event incorporates a strong virtual component, creating opportunities for digital engagement and user-generated content. This integration, termed 'SoLoMo' (social, local, mobile), enhances event marketing effectiveness. Successful case studies, such as Pilot.com, illustrate how leveraging community connections, digital outreach, and local expertise can drive attendance and significance in today's event landscape.
After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back - and it's a breath of fresh air. Even more fascinating is how companies aren't returning to traditional event marketing. They're reinventing it.
In-person used to mean paperweights, pens and what-happens-at-the-event-stays-at-the-event mentalities; now, events prioritize digital goodies, pre- and post-event highlights and attendee UGC.
It's called SoLoMo - an acronym for social, local and mobile - and supercharges attendance rates and outcomes.
How can your brand harness SoLoMo? Here’s how three totally different businesses knocked it out of the park.
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