There are laws to prevent marketers from collecting personal data in kid-focused content. Moonbug partners with iSpot for ad measurement without using personal data.
Moonbug's strategy includes distributing popular YouTube content for kids on CTV platforms. Advertisers target co-viewing parents, mainly millennial parents.
Moonbug partnered with iSpot for a pilot program serving four brands, measuring incremental impressions. This new approach aims to prove reach without personal data collection.
#childrens-advertising #data-privacy-laws #ad-measurement-strategies #targeted-advertising #ctv-platforms
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