How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands' Marketing and Trademarking
Briefly

from Adweek2 months ago
The rise of a $80 Birkin-like bag on Walmart indicates a significant shift in luxury marketing, as social media influences perceptions of affordability without compromising quality.
Adweekhttps://www.adweek.com/commerce/how-the-viral-fake-birkin-bag-is-likely-to-change-luxury-brands-marketing-and-trademarking/
Luxury brands face a dilemma as high-quality copies of iconic bags, like the Birkin, emerge, raising questions about brand integrity and the sustainability of their luxury status.
Adweekhttps://www.adweek.com/commerce/how-the-viral-fake-birkin-bag-is-likely-to-change-luxury-brands-marketing-and-trademarking/
Read at Adweek
#luxury-goods #imitation-products #social-media-influence #marketing-strategies #consumer-behavior
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