How The Now Agency Is Rethinking YouTube for Fitness Brand Building
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How The Now Agency Is Rethinking YouTube for Fitness Brand Building
""We weren't just asking how do we get people to watch; we were asking how do we get them to come back next week.""
""Fitness is the biggest participation sport in the world and trainers are the heart of it but very few people ever see what it takes to perform at the absolute top of the profession.""
The docuseries RISE: Search for the Ultimate Trainers showcases elite fitness trainers competing for a spot on the Les Mills global filming team. Launched on April 13, it features a structured release with weekly episodes and short-form cutdowns to maintain audience engagement. The creators emphasize the importance of both consistency and quality in content, alongside storytelling. RISE aims to provide insight into the dedication required to excel in the fitness profession, bridging the gap between trainers and the audience.
Read at Miami Herald
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